I chose the website for the Urban Influence Design Studio, because it really represented the kind of artwork that I aspire to make. This site uses a really simple layout, but its images and animations really helps the site achieve a complex simplicity. The highlight of the site would definitely be the portfolio. The way they have it presented like an open book is not only clever but it gives the viewer a chance to interact with the artwork. The site achieves a real sense of unity, it uses the same color scheme throughout and it gives the site a sense of consistency. Overall this is a great site for young designers to come to for inspiration.